BLUEMOMENT

It will be cheaper than Ebay and will only be concerned with sailing and boating stuff . . . but will people ever come over to it in sufficient numbers to provide a viable marketplace?

It's already cost a fair percentage in terms of the Webcraft development budget, and next month's miniscule ad in YM adds another £100+ to the bill.

All thoughts and advice welome, although I reserve the right to ignore it completely if I disagree . . .

I hope to be proved wrong but in order for an auction to work there must be enough interested buyers and sellers, I suspect you will remain below that critical mass without a MAJOR awareness campaign.

Which is why I am now seeking suggestions for an affordable major awareness campaign . . .

Do you think the ad in YM will achieve anything?

Not sure that a single ad helps that much.....

Advertising is about 'recall' ie how many people remember your advert when they need to use your services or product....

And generally that comes through repeated advertising.....

But.... if you tie it in with other activity as part of a carefully planned campaign, it can make a difference.....

Not cheap this advertising lark though is it!!!!

i don`t know how much it would cost but a pop up ad on entering ybm forum would meet the criteria outlined by MC

Don't most people block these ads? I think I do.

Yup... I do....

well perhaps not a pop up but a small panel on ybw home page. when you look at the number of registered users and anons and the frequency of references to e bay on that site you would have the ideal target audience i think. advertise on the website rather than an individual magazine.

You're absolutely right about this being an excellent group to target though I usually go direct to the individual forum pages and only rarely visit YBW home.

where web surfing ( and no doubt computers in general ) is concerned you are obviously mr skippy to my mr plod. perhaps i should stick to strategy and leave the tactics to the experts
i`m not even going to ask how you get directly to the forum - i doubt if i would understand the explanation.

on the YBW forums certainly can't go wrong as part of a campaign as long as they don't all originate from the one poster. MC did his bit recently and I'll slip in another when I put my first items up on SailRoom.

PS - just add the forums to your favourites list individually LBB. No?

well spotted

Not sure what was "well spotted" but have you spotted this one!

Silkie-
yes - that`s what i was referring to.
i see we may be in competition for the anemo. i was a bit mystified by the bidding thing as well. i tried to bid £10 but was told i had to bid min £11.50.
be interesting to see what Nick has to say.

I have changed the bid increments - it will go up no more than £1 at a time up to £15 now.